Comfortable and practical performance riding apparel that equestrians want to wear all day, every day.
From riding tights and breeches to sunshirts and accessories, the BOTORI™ equestrian collection is designed and developed by owner PJ Sedgwick and her team of driven, creative professionals. All fabrics are cruelty-free, and proudly sewn in Philadelphia, PA.
BORN TO RIDE
You were born to ride (BO-TO-RI), and you deserve the freedom to enjoy your passion comfortably while still looking good. That’s why I created BOTORI; to deliver stylish and functional equestrian apparel and accessories to women like you.
I design our tights and breeches with technical fabrics that support and smooth in all the right places, providing coverage whether you’re doing squats or posting trots! Every detail is intentional, from seam placement, to collar proportions and pocket positioning, delivering the ultimate in style, functionality and comfort.
Got questions about our products? I love hearing from you! Simply hit the Contact Us button below, and I’ll come back to you personally.
- PJ
Feeling great in what you wear goes beyond just looking good.
In a world already oversaturated with fast fashion, it has always been a goal to create clothing with a conscience.
For BOTORI, this means the design, fit, feel and quality must be long lasting and durable, and our manufacturing processes ethical and sustainable. When you wear BOTORI, you can be confident that environmental impact has been considered and minimized at every step of production.
- Our products are made with recycled and organic materials as much as possible
- Our packaging is kept minimal, recyclable and reusable
- We manufacture solely within the USA and all sewing is done locally in Philadelphia, PA (which reduces transportation burdens and supports the local economy!)
- We are always working to innovate and improve both my products and processes, so they’re great to wear and great for the planet.
Your feedback helps guide this process, inspiring the evolution of BOTORI. From helping us make decisions on colors and styles, to inspiration for more sustainable practices, it is so important to us that you feel included in the process.
BOTORI LIFE
The perfect fit that also looks good and is super comfortable all day can be elusive…
That’s why BOTORI set out to fill this gap, creating comfortable breeches that are a little like yoga pants, but with a knee patch.
Our designs are not just for athletes, but for every woman, so you can confidently handle everything life throws at you while riding, and away from the barn in your personal and professional life.
From the design blog
BEHIND THE BRAND... An interview with BOTORI
Why did you start the business?
BOTORI started during a night out with barn friends after a lesson. Sitting around the table we realized that we looked like a hot mess - and smelled even worse. During that time yoga and athleisure wear flourished in the mainstream, the equestrian market wasn’t evolving to serve its riders in the same way. I wanted to ride in “yoga pants with a knee patch… and pockets”, and that is exactly what I created. The fit, fabric, and quality are what keep us unique in the growing equestrian athleisure market. At the same time, the subtle branding and classic colors make BOTORI easy to transition from stable to street.
What is your favorite thing about owning the business?
There have been so many cool opportunities, events, and people I’ve experienced along this journey - it’s hard to pick a favorite. With a background as a user experience designer, the customer experience is probably most important to me. I make it a point to include my customers in every step - helping make decisions on colors and styles from concept through production. With the update to a new shopping platform earlier this year, I was able to add customer reviews to the site. I absolutely love reading all the feedback and hearing rider stories and new ideas.
If I had to pick a second favorite… a never-ending equestrian wardrobe is pretty awesome too!
What has been the biggest challenge of owning the business?
I am a creative person, so the numbers and strategy part has always been a side of the business that overwhelms me. BOTORI was originally started as a partnership, with me focusing on design/marketing, and my partner focusing on the business side. Within the first year I bought her out and took on all aspects of the business.Yikes! The big picture has definitely paralyzed me at times. But I have tapped into the incredible equestrian small business network for the expertise that I lacked. I’ve allowed myself to be open to feedback to grow and improve BOTORI. There are so many groups to turn to for education, advice, and support on a broad range of topics.
What is some advice you would give to entrepreneurs?
There is a saying in our family: “Be proud of who you are, what you say, and what you do”.
For your brand, product, or service to be successful it’s important for it to be something that you truly believe in. There is rarely a day that I’m not wearing something from BOTORI because I love the way it fits and feels, and I am also proud of its quality and ethical manufacturing.
Being an entrepreneur can be exciting and terrifying, but if you stay true to yourself, you can always find your footing during the ups and downs. For example, the first round of our Riley Technical Top was a quarter zip simply because it seemed like a “must have” for an equestrian brand. As soon as I tried on the sample, I knew that it was not me, so it was not BOTORI. Going back to the drawing board put production weeks behind, but the redesign evolved into a technical top more unique, flattering, and functional than it started. And I love it!
